Learn Investment Analysis Without the Jargon
We teach everyday Canadians how to read financial statements, compare investment options, and make decisions based on evidence—not hype. You don't need a finance degree to understand where your money goes.
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Core Concepts We Actually Cover
Most investment courses skim over the basics or drown you in theory. We start with what matters: understanding financial data, spotting red flags, and comparing real companies.
Reading Balance Sheets
You'll learn to spot debt levels, cash positions, and asset quality. We use real quarterly reports from Canadian and US companies—no fake examples.
Ratio Analysis
Price-to-earnings, debt-to-equity, return on equity. These aren't abstract formulas—they tell you if a company is overpriced or struggling financially.
Cash Flow Assessment
Profits on paper mean nothing if cash isn't coming in. We show you how to trace where money actually moves and why that matters for your investments.
Who Teaches This Material
Linnea Fjellström
Spent twelve years working in equity research before moving into education. Linnea believes most investment analysis isn't complicated—it's just taught poorly. She built this program after watching friends repeatedly ask the same basic questions about their RRSP holdings.
Branimir Todorović
Former auditor who spent too many years reviewing financial statements for companies no one had heard of. Now he teaches students to recognize accounting games and spot inconsistencies. Branimir focuses on skepticism—teaching you to question what you're being told.
Program Options and Pricing
Both options give you access to the same core material. The difference is pace and support level. Classes begin September 2025.
Self-Paced Track
- Full course access for 12 months
- Video lessons and downloadable worksheets
- Practice exercises with answer keys
- Community forum access
- Monthly Q&A session recordings
Guided Cohort
- Weekly live sessions with instructors
- Homework review and personalized feedback
- Small group size (max 15 students)
- Direct instructor email access
- Lifetime access to all course materials
How the Learning Process Works
This isn't lecture-based learning. You work through real financial documents from week one. Each module builds on the previous one, so you're never stuck memorizing disconnected concepts.
Start with Context
Before diving into formulas, we explain what you're trying to figure out and why. You'll understand the question before learning the tools to answer it.
Work Through Examples
We use actual company filings—not simplified textbook scenarios. You'll see messy data, confusing footnotes, and all the complications real investors face.
Practice Your Analysis
Each week includes assignments where you apply what you've learned. You'll make mistakes—that's expected. The feedback helps you see where your reasoning went wrong.